While there are unfortunately still plenty of airbrushed images of unattainable body types in the breakfast aisle, here’s hoping other cereal brands follow Cap’n Crunch’s cue in declaring that natural is beautiful. This is absolutely amazing! Kudos to Cap’n Crunch for taking such an important stand for body positivity. We want them to know that it’s their imperfections that make them special, and just because they might have a C-section scar or a body type that doesn’t fit certain ideals doesn’t mean they’re not beautiful enough to appear on the front of a cereal box.” “Kids shouldn’t grow up thinking they need to have perfect unblemished skin or a grinning, propane-tank-sized head to become a jolly cereal ship captain. “For years at Cap’n Crunch, our cereal boxes featured unrealistic notions of what helming a flying boat through an ocean of milk really looks like, and we realize now just how harmful those depictions were,” said the cereal brand in a statement. Boldly flaunting the six-inch incision mark from where a stillborn infant was once surgically extracted, the Cap’n is not only taking a bold stand against society’s ridiculous standards of beauty but totally owning his imperfections, proving that you don’t have to have flawless bone structure like Count Chocula or perfectly toned arms like the Raisin Bran sun to look absolutely gorgeous. The product line is heralded by a cartoon mascot named Cap'n Crunch.The mascot is depicted as a late 18th-century naval captain, an elderly gentleman with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a 'C' and a gold-epauletted. 'Brings out the tiger in you, in you' Tony the Tiger may be the most famous breakfast cereal mascot of all time (and possible the most well known for any product). Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the flavor. The next episode of the Cap'n's show airs on Tuesday, July 9 at 11:35 pm ET on his YouTube channel.Now in stores nationwide, all-new boxes of Cap’n Crunch feature a stunning, un-Photoshopped image of the Cap’n proudly lifting his shirt to reveal his C-section scar with one hand while proffering a large spoonful of cereal with the other. In 1913, an astute ad man decided to promote the cereal by exploiting how its made and this famous, yet mostly forgotten, slogan was invented. In keeping with presser etiquette, the Cap'n thanked his supporters for standing by him.ĭo you feel cheated? Who's your favorite cereal character of all time? Let us know in the comments. My eyebrows are attached to my hat for crunch sake." "You may have noticed a few other things about me," the Cap'n said. The cereal mascot points out that the world should take the specifications of his uniform lightly given the fact that he has only four fingers instead of five and that his eyebrows are attached to his hat and not on his face. The spokes-pirate, whose full name is Cap'n Horatio Magellan Crunch, addressed his adversaries in a presser aboard a cartoon ship that was broadcast on his late-night YouTube talk show, "The Cap'n Crunch Show," last night. He would need four stripes to become a captain. Created to draw attention to the crunchiness of the new Quaker Oats cereal formula, Capn Crunch is one of the most recognizable cereal characters in history. Facebook Twitter Download Whatsapp Whatsapp. After being called a fraud and an impostor in the crunchy controversy over his rank, Cap'n Crunch set the record straight, holding a press conference to defend his "captainhood" and address the "mutinous rumblings."įor those who haven't been following the cereal scandal dubbed "Crunchgate" from the beginning, the beloved cereal icon was accused of posing as a captain because his uniform has only three stripes on his sleeve, which, in naval terms, means he is a commander, a rank below captain. Shouldnt Captain Crunch be Colonel Crunch by now Apparently cereal mascot is a dead end job.
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